Resume

 PDF Version: Kathy Schwartz resume

C O N T A C T

K A T H R Y N  M. S C H W A R T Z
Jim Thorpe, PA
(570) 582-3814 kathymschwartz@gmail.com

O B J E C T I V E

To work with an innovative media company using my strengths in business development, product implementation, sales and marketing.

E X P E R I E N C E

Times-Shamrock Communications, Scranton, PA
Dates: Feb. 2008 – Present

Title: Audience Development Director (Feb. 08 – Dec. 08)
General Manager (Jan. 09 – present)

  • Responsible for growing audience and revenue for all of Times-Shamrock’s Web sites including six daily newspapers in Northeast Pennsylvania.
  • Responsible for identifying and executing new revenue models to diversify our strengths and increase our value to the communities we serve.
  • 2nd VP of NAA’s Digital Media Council.

Pocono Mountains Media Group, Stroudsburg, PA
Dates: Aug. 2007 – February 2008

Title: Director, Audience Development

  • Responsible for overall development of poconorecord.com and subsidiary Web sites.
  • Responsible for online budget and profit/loss statements.
  • Lead in creating new products to increase overall audience.
  • Manage all third-party relationships.
  • Business development responsibilities including product development and implementation.
  • Project management responsibilities tapping resources throughout all departments.
  • Member of the Newspaper Association of America’s New Media Federation Board of Directors and serving as Chair of the Communications Committee for 2006 – 2008.
  • Chair of the Pennsylvania Newspaper Association’s Internet Business Development Committee.

Times Leader, Wilkes-Barre, PA
Dates: Oct. 2006 – August 2007
Title: Vice President, Audience and New Product Development

  • Responsible for overall development of timesleader.com and subsidiary Web sites.
  • Responsible for online budget and profit/loss statements.
  • Lead in creating new products to increase overall audience.
  • Manage all third-party relationships.
  • Business development responsibilities including product development and implementation.
  • Manage staff of two full-time employees.
  • I have extensive experience in researching vendors and negotiating contracts and a long history with many mainstays in the newspaper industry including:
    • Paper.net’s real estate vertical
    • CareerCast
    • SAXoTECH Online
    • Newsbank
    • Pictopia, 2004
    • HarvestInfo
    • Planet Discover
    • TownNews
    • Interest.com
    • Legacy
    • Clickability
    • CityXPress
    • Zvents
    • MyCapture

Pocono Record, Stroudsburg, PA
Dates:
Nov. 2005 – Oct. 2006
Title: Director, Internet Operations

  • Responsible for overall development of PoconoRecord.com and subsidiary Web sites.
  • Responsible for budget and profit/loss statements.
  • Lead in company-wide convergence from print-focused to multi-media focused organization.
  • Managed all third-party relationships.
  • Business development responsibilities included product development and implementation.
  • As a member of the Ottaway corporate Internet team, I worked closely with headquarters in developing local products to include new marketing techniques and editorial-based products.
  • Member of the marketing committee and responsible for Web site-related marketing.

Telegraph Publishing Company, Hudson, NH
Dates: Dec. 1998 – Nov. 2005
Title: New Media Manager

  • Responsible for network of seven Web sites.
  • Grew overall online revenue by 16% in 2003 and 14% in 2004.
  • Grew overall page views by 27% and unique visitors by 48% (2005 ytd over 2004).
  • Responsible for implementing all vendor products.
  • Responsible for department budget and profit/loss statements.
  • Presented performance to corporate board of directors quarterly.
  • Managed staff of three full-time employees.
  • Worked with newsroom editor on recruiting and hiring Web-savvy journalists and crafted and hired for the Managing Editor – Online position.
  • Member of the American Press Institute’s Learning Newsroom Steering Committee for the Telegraph.
    • Met weekly to discuss convergence and ways to encourage innovation and continuous learning among the staffs.
  • Worked closely with the advertising departments on new products, sales presentations and follow-up, traffic statistics and general market education.
  • Managed statewide Internet Awards which consistently posted double-digit margins and grew 16% in revenue in 2005 over 2004.
  • Reported directly to publisher and was a member of the newspaper executive staff.
    • Co-chaired the Telegraph Culture Steering Committee charged with reinvigorating the company culture so as to produce a fleet-footed environment that is customer-focused, both internally and externally.
    • Worked to position the company as a market leader in news and information in the face of stiff online and offline competition.

Pennsylvania Newspaper Association, Harrisburg, PA
Dates:
Dec. 1997 – Dec. 1998
Title: New Media Director

  • Researched online business strategies for membership of more than 300.
  • Responsible for department budget.
  • Organized and developed content for New Media World conference.
  • Created monthly publication to communicate with members.
  • Reported directly to executive director.

Washington Newspaper Publishers Assn., Seattle, WA
Dates:
Feb. 1995 – Dec. 1997
Title: Editor/Web Master

  • Developed online delivery mechanism for statewide classified ads.
  • Developed Web strategy for association and members.
  • Researched online business strategies and communicated same to members.
  • Published monthly publication to communicate with members.

United States Navy, Millington, TN
Dates:
May 1992 – Jan. 1995
Title: Journalist

  • Published base newspaper with one other journalist.
  • Started an adopt-a-school program at Millington Elementary School to teach students journalism basics.
  • Received Masters degree while working full-time on base.

A F F I L I A T I O N S

E D U C A T I O N

  • The American University                                             Graduated, May 1992
    • B. A. in American Literature
  • The American University                                              Fall, 1991
    • Study abroad program, University of Copenhagen, Denmark
  • The University of Memphis                                           Graduated Dec, 1994
    • M. A. in Journalism