What Would Google Do?
I just finished reading Jeff Jarvis‘ What Would Google Do and recommend this book to anyone who cares about succeeding today and in the future.
I was just blown away by Jarvis’ analysis of media, education, advertising, retail, manufacturing, services, health care, and the financial markets.
Jarvis tells us that in this new world open is the new currency. You make your information, your products and your services open to your customers and you will thrive assuming you have the information, products and services they want. In the old world, competitive advantage hinged on hoarding information and knowledge and controlling its release. In the Google-like world, that’s suicide.
After all, how can you be found through search if you’re hiding your value to the network?
I’ll post more thoughts here over time especially how this thinking pertains to the newspaper industry – which is my industry and the one I obviously care the most about.